Social media is very useful for legal professionals as it is for others. It can help enhance personal image, boost visibility, great for networking, sharing knowledge and practice tips, posting and applying for jobs and can helps firms get their names out there. Just a year ago LexisNexis reported that 76% of adult internet users in the U.S. utilized online resources when hiring an attorney.
Actively tweeting and posting on Facebook can help people become familiar with a firm or certain attorneys and help them to possibly retain clients. One of the attorneys who follows me on Twitter utilizes her account to post about various legal issues and legal resources.
LinkedIn is a great resource for attorneys to find and post jobs. It also allows you to be part of a group where you can network, comment and discuss things on a topic of your choice. Below are the groups that I chose to partake in on my LinkedIn account.
Networking is a huge part of LinkedIn and a lot of attorneys prefer LinkedIn over any other social media site. An attorney I used to work for has over 500 connections on LinkedIn.
Some other ways that attorneys are utilizing social media you wouldn’t even think of. For instance, some attorneys are using Facebook profiles and tweets to select a jury and cater trial strategies. For example, during the famous Casey Anthony trial a consultant of her attorney analyzed over 40,000 people’s opinions from social media sites and blogs and used them to craft their defense strategy.
While it’s a matter of personal opinion some attorneys like to publicly post about their cases after they are over. Stuart Goldberg is known for posting updates on his cases like “FINDING at trial NOT GUILTY!!” along side a picture of himself and his client.
http://socialmediatoday.com/bradfriedman/1807756/lawyers-and-linkedin-necessity-survival
http://gigaom.com/2011/02/26/how-social-media-is-pushing-the-limits-of-legal-ethics/
http://legalcareers.about.com/od/careertrends/a/Socialnetworking.htm